YouTube, Vimeo & the Latest Video Sharing Data

| July 28, 2011

The team at Pew Internet and American Life Project have just released a report on the most up-to-date video sharing data and it looks like video sharing sites are only growing in popularity.  “More online Americans are using video-sharing sites–and they are doing so more frequently.  As of May 2011, 71% of online adults reported watching videos on a video-sharing site such as YouTube or Vimeo.”

The group at Pew then goes-on to explore year over last results, “That represents a 5-percentage point increase from the 66% of online adults who reported being video-sharing site users a year earlier  and a 38-point increase from five years ago when the Pew Internet Project took its first reading on use of such sites.”

One of the more interesting & perhaps often overlooked findings is that rural dwellers use video sharing sites almost as often as their urban peers.  Also, worth noting is that non-whites have a higher use rate, “Overall, 69% of white internet users said they had visited video-sharing sites… 79% of online non-whites — African-Americans, Hispanics and others – reported using video-sharing sites.”

It will be interesting to track these trends over time and to compare the demographic data for Vialogues users with other sites like Vimeo and YouTube.  One takeaway is clear, video sharing is here to stay and growing in popularity every year and as such, Vialogues is poised both ride the wave of this trend while facilitating more meaningful discussion around the billions of videos that are shared every day.